One reason: the amount of time spent on mobile devices at work is increasing. BCG expects that figure to grow to 70% by 2020. Google has found that about 50% of B2B queries today are made on smartphones. Moreover, some 70% of B2B buyers increased mobile usage significantly over the past two to three years, and 60% expect to continue to increase their mobile usage.Īt the same time, B2B online queries are shifting rapidly from the desktop and laptop to the smartphone. The results of our work have been discussed with Google executives, but BCG is responsible for the analysis and conclusions.īCG’s research found that 80% of B2B buyers are using mobile at work, and more than 60% report that mobile played a significant role in a recent purchase.
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